Meaning soul in Sanskrit, SVA, by husband-wife duo Sonam and Paras Modi, is a brand steeped in Indian heritage. Even so, their niche is to give this traditional inspiration a contemporary update. A sworn favourite with the A + Co patron, we caught the Modis in a quick chat on the ideal wardrobe for the upcoming wedding season.
Tell us three unconventional cuts every Indian fashionista ought to try.
Play with asymmetrical kurtas worn with pants or skirts, waist cutout floor-length gowns, and off-shoulder crop tops with flowy skirt in neutral hues.
Indian wear is all about mixing and matching to curate interesting looks now. What staples should one invest in and how can they recycle them for new looks every time?
Digital prints have taken the fashion world by storm and can add that extra something to your outfit. You can use a digital print dupatta with a plain suit or even digital print kurti, topped off with mono-coloured leggings.
When you have an array of options to choose from, layer up! Play with varying lengths and textures to see what suits you best. Team a long sleeved blouse with a skirt and throw in a sleeveless jacket. Pair a sheer long jacket over a crop top with palazzo pants.
Tell us about looks that work best at a destination wedding?
Sultry resort wear in easy silhouettes are perfect for destination weddings. Easy flowing lehengas, summery crop tops and layered jackets work well. The idea is to pick ensembles that are effortless yet chic.
What is the one trend you wish brides/bridesmaids would stop wearing now!
Heavily embroidered lehengas with multiple borders and short anarkalis are overdone. Brides should opt for subtle embroideries and handwoven fabrics.
Which are your favourite cuts and silhouettes this season?
This season we are all about interesting feminine cuts in avant-garde silhouettes. Comfortable yet classy, we believe a straight cut in a clean silhouette lends a regal air to any outfit. Asymmetrical hemlines also lend a quirky touch.
You’ve turned to a more muted colour palette this season? What makes it work?
Pinks, powder blues and pale yellows are a great way to update your colour palette this season. These feminine hues complement the Indian skin tone and work well for the summers and monsoons.
Which is your favourite look from your collection on aashniandco.com?
Our favourite outfit is this embroidered yoke and side cut-out kurta with matching pants. It is traditional yet modern, and can be worn for day as well as night festivities.
Shop SVA Couture here.