Designer Gaurang Shah was championing heritage weaves long before everyone jumped onto the ‘Make In India’ bandwagon. Since its launch in 2012, the designer has become a go-to for the most exquisite handwoven traditional wear, using the Jamdani technique with pure zari on cottons and silks. His craftsmanship has attracted the patronage of celebrities like Sonam Kapoor, Vidya Balan, Dia Mirza and many more.
Gaurang returns to Aashni + Co Wedding Show for the second time with a collection of his timeless signature pieces, perfect not just for the bride, but also her entire family. The designer decodes winning looks for Indian bride and bridesmaid ahead of his London stint with A+CO.
How would you describe the modern Indian bride of today?
What draws contemporary brides to heritage weaves according to you?
The thumb rule is not to overdo it. Keep it neat and comfortable, so that you are at ease during the ceremony. A simple bun with gajra, bindi and jewellery paired with a handloom lehenga or sari will always be classic.
Give our brides some suggestions on wearing handlooms for her mehndi.
The mehndi n outfit should be comfortable and easy to move in. The can opt for weaves like khadi Jamdani, Benarasi, dhakai or kalamkari in bright hues.
How can bridesmaids and the bride’s family wear weaves for the wedding functions too?