The Aashni + Co Journey

If you follow us on social media, you probably heard that we…

#MakeInIndia: Chikankari

The city of Nawabs, Lucknow, is famous for its traditional and intricate…

#MakeInIndia: Parsi Gara

 Parsi gara work is an emblem of style and elegance, one of…

Bridal myths, debunked!

Her fairy-tale bridal moment is a dream several Indian girls grow up…

10 rules for the Indian groomsman

 It’s finally happening — your brother from another mother is finally tying…

#MakeInIndia: Kalamkari

 Derived from the word ‘kalam’, meaning pen, and ‘kari’, which stands for…

In Conversation with Tarun Tahiliani

There is no denying that designer Tarun Tahiliani is one of the…

#MakeInIndia: Patola 101

Once sported by royalty, Patola saris are now considered a precious piece…

#MakeInIndia: Bandhani 101

 With evidence of its early existence found engraved in the caves of…

#MakeInIndia: Paithani weaves 101

Think royal, extravagant, and one-of-a-kind—that’s exactly what the Paithani weave is all…