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In Conversation with Gaurang

20915637_1105056246293389_4223579779983564342_nDesigner Gaurang Shah was championing heritage weaves long before everyone jumped onto the ‘Make In India’ bandwagon. Since its launch in 2012, the designer has become a go-to for the most exquisite handwoven traditional wear, using the Jamdani technique with pure zari on cottons and silks. His craftsmanship has attracted the patronage of celebrities like Sonam Kapoor, Vidya Balan, Dia Mirza and many more.

Gaurang returns to Aashni + Co Wedding Show for the second time with a collection of his timeless signature pieces, perfect not just for the bride, but also her entire family.   15230794_930236867108662_7559212827966354965_nThe designer decodes winning looks for Indian bride and bridesmaid ahead of his London stint with A+CO.

How would you describe the modern Indian bride of today?

The modern Indian bride is conscious of what she is wearing, where it has come from and what is the story behind it. It has to be balance of her personality and heritage. She will not compromise on what she wants and won’t succumb to sartorial pressure. She knows what she wants, and makes sure she wears just that.

What draws contemporary brides to heritage weaves according to you?

Presenting brides traditional weaves with a contemporary twist to match their sensibilities is what makes them embrace the traditional textile heritage. It has to be an amalgamation of our heritage that fits in today’s time.
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Which are the weaves you personally love to see on brides and why? How can a bride wear them for her pheras?
I love kanjeevaram, Paithani and Patan Patola for a bride since they are rich, opulent and boast varied weaving techniques and stories.

The thumb rule is not to overdo it. Keep it neat and comfortable,  so that you are at ease during the ceremony. A simple bun with gajra, bindi and jewellery paired with a handloom lehenga or sari will always be classic.

Talk about ways in which a bride can wear weaves for her sangeet?
A bride can play with silhouettes and drapes to make it interesting. For instance an anarkali draped with a sari or two contrasting weaves styled together work wonders to make the outfit fun yet traditional.
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Give our brides some suggestions on wearing handlooms for her mehndi.

The mehndi n outfit should be comfortable and easy to move in. The can opt for weaves like khadi Jamdani, Benarasi, dhakai or kalamkari in bright hues.

How can bridesmaids and the bride’s family wear weaves for the wedding functions too?

Choosing subtle colours in rich weaves is a key. Family and friends should not overpower the bride, rather be in sync with her. For instance if the bride is wearing a kanjeevaram, the family can opt for a Benarasi or khadi jamdani in subtle colours and silhouettes.
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Buy tickets to the Aashni + Co Wedding Show here.